In the game, powered by creative technology, shoppers had the chance to help Mr. Energizer himself deliver presents. Stepping on as many power batteries and bonus buttons as they could, players use their speed and agility to power the magical sleigh. The longer the game went on, the faster and more agile players needed to be. By the end of the experiential marketing experience, the most fleet-footed shoppers had the chance to share in up to $30,000 worth of Westfield gift vouchers that they could use as they continued their own Christmas shopping.