Responded in real time to create engaging ad test sets to significantly raise click-through and conversion via social (Facebook, Instagram, TikTok, YouTube).
Developed hypotheses for what concepts and ad executions would perform and then created content to test those assumptions. Analyzed the results of these tests and iterated as needed to optimize for performance.
Art Directed shoots and worked with artists to produce Noom assets in a range of categories - testimonials, live action, food, motion graphics & animation.